Paradigm Initiative Nigeria

From Lakeinnovation.org

Problem Statement:
Getting PIN projects' stories out to an engaged audience

Measurable Goal:
Upgrading PIN's website (PINigeria.org[1]) to an integrated portal using social media tools to tell our stories

Goal Indices:

1. Consistent feedback from registered members
2. Growth in number of visitors (up to 10,000 monthly visitors by the end of the first year)
3. Content source for media institutions (prompting a minimum of 24 mainstream media news stories in the first year) <l>5,000 registered users by the end of Year 1

Audience(s):

1. Projects' trainees/participants
2. Youth visitors
3. General visitors
4. Partners/Board
5. Funders/Investors
6. Media
7. Policy makers

Value:

1. Trainees/Participants: Visibility of progress and 'trace-ability' of growth
2. Youth visitors: Good news and examples to inspire courage
3. General visitors: Change in stereotype regarding Nigerian youth
4. Partners/Board: Visible impact of support
5. Funders/Investors: Visible impact of support; Realisation of social responsibility objectives
6. Media: News content
7. Policy makers: Best practice examples

Motivation:

1. Trainees/Participants: Opportunity to inspire others
2. Youth visitors: Can provide feedback and share/get information
3. General visitors: Source of credible stories they can interact with
4. Partners/Board: Feedback from various channels on efficiency of support
5. Funders/Investors: Feedback from various channels on efficiency of support
6. Media: Credible stories that can be followed up
7. Policy makers: Scalable projects for possible adoption

Informtion Flow:
Project Implementation --> Stories --> Broadcast --> Feedback [Loops back to stories] [Loops back to implementation]
[... from Broadcast] --> Inspire action [Loops back to implementation]
[... from Broadcast] --> Sharing/Re-use [Loops back to implementation]